Quality Resource Associates
Quality Resource Associates

Providing Comprehensive Customized
Primary Research Solutions
Since 1990

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  Competitive Positioning

Positioning: Industry Studies

Quality Resource Associates is a leader in providing in-depth Industry studies that measure competitive performance. Industry Studies differ from standard customer satisfaction programs by measuring not only the performance of a single company, but also that of an entire industry. You realize reduced cost through multiple company participation. Clearly understanding your position in the market enables you to more accurately develop marketing and advertising strategies.

Ranking and attribute comparisons are made for each individual company while analysis reports are prepared annually for each individual company as well as for the industry overall. This serves as a measurement of performance vs. the competition, and to measure market recognition and perceptions.


CI: Competitive Intelligence

A newly formed strategic alliance now enables us to add CI to Quality Resource Associates' complete list of service offerings. If you are currently seeking a CI vendor, please contact us so that we can prepare a proposal based on your requirements. We're sure that you will be pleased with the results!

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